Good morning, Brad

Here's what's happening at Capital City Roofing this week.

Weekly Gross Revenue

$118,000

vs $125K target

Qualified Lead Rate

58%

Target: 60%

Won Qualified Leads

28%

Target: 30%

Google Reviews

72%

Target: 80% of jobs
Scorecard Snapshot

% of Qualified Leads (Leads to Inspection)

Sales & Customer Experience

58%

Target: 60%

Google Reviews (80% of jobs won)

Sales & Customer Experience

72%

Target: 80%

Referrals (% of jobs won)

Sales & Customer Experience

22%

Target: 25%

Won 30% of Qualified Leads

Sales & Customer Experience

28%

Target: 30%

BVA (Budget vs Actual) +/- $ Total

Admin & Finance

$3,200

Target: $0

BVA >% of (-) Total Jobs

Admin & Finance

87%

Target: 90%

Q1 2026 Priorities
EO

Compliance Protocol

Edward Oueilhe

Off Track
25%
BS

Feeding the Future Project

Brad Strawbridge

Off Track
35%
BS

Book Launch

Brad Strawbridge

Off Track
40%
JL

Fully Train Jason on PM

Jason Light

Off Track
30%
EO

Recruit 1-2 Solid PMs

Edward Oueilhe

Off Track
20%
EO

Master File List (Logins, Vendors, etc.)

Edward Oueilhe

On Track
70%
Upcoming Meetings
Wed11

Weekly Leadership L-10

10:0011:30

Wed18

Weekly Leadership L-10

10:0011:30

Open Issues
6

Interactive Proposal system needs discussion

High
EO
Edward Oueilhe

100-point activity chart implementation

Medium
EO
Edward Oueilhe

Home Improvement Finance Companies — overdue

High
EO
Edward Oueilhe

Invoice reconciliation with QBO and Roofr

Medium
EO
Edward Oueilhe

Angeles onboarding and full training plan

Medium
EO
Edward Oueilhe

PM recruitment pipeline empty

High
EO
Edward Oueilhe
Action Items

Interactive Proposal system — discuss with Brad

Edward OueilheDue Mar 11

Implement 100-point activity chart

Edward OueilheDue Mar 11

Invoice balanced with QBO and Roofr

Edward OueilheDue Mar 14

Master File & Internal Master File

Edward OueilheDue Mar 14

Angeles on-boarding and training plan

Edward OueilheDue Mar 31
Headlines
Pinned

Mu Kai — first retail sale!

Mu Kai closed his first retail sale. Great milestone for the newest member of the sales team.

Shoutout to Monica — commitment through adversity

Monica showed great commitment working in the face of adversity this week. Leadership team recognizes her dedication and resilience.

Jason / Lucas visiting March 17-18

Jason, maybe Lucas, is gonna come back again to visit between the 17th and 18th.

Blake (Charleston SC licensee) visiting Tuesday

Blake, future licensee for Charleston SC, will be visiting the office this coming Tuesday for onboarding planning.