Vision & Planning
Document and align on long-term company direction
1. Integrity Above All — We do what's right, even when no one is watching.
2. Customer-First Mentality — Every decision is grounded in delivering an exceptional experience.
3. Craftsmanship & Pride — We take pride in every roof we touch.
4. Team Over Self — We win and lose together. No egos.
5. Relentless Improvement — We get better every day, every job, every quarter.
Purpose: Excellence in Roofing, Powered by Innovation & Integrity.
Niche: Full-service residential, multifamily, and commercial roofing in the Greater Atlanta area and across four states (GA, TN, SC, TX) — specializing in roof replacements, storm damage restoration, insurance claim support, and multi-family projects.
Certifications: GAF Master Elite®, GAF Certified™ Commercial Contractor, CertainTeed ShingleMaster™ PREMIER, Roofing Alliance Guarantor.
Be the #1 roofing company in the Southeast with multi-state operations, a world-class customer experience, and a national licensing platform through BuilderLync.
- Multi-state operations across GA, TN, SC, TX
- Dedicated commercial and multi-family division at scale
- Full BuilderLync OS licensing platform launched
- 500+ five-star Google reviews
- 50+ employees across all markets
- National manufacturer partnerships
- Scale Greater Atlanta residential operations
- Launch commercial division
- Establish Tennessee regional office (Dickson, TN)
- Hire project managers and additional roofing consultants
- Achieve 250+ Google reviews
- Formalize EOS processes across all departments
- Google Local Services Ads as primary lead channel
- SEO-optimized capitalcityroofing.net with service area pages
- Facebook/Instagram retargeting campaigns
- Door-to-door canvassing in storm-affected neighborhoods
- Referral incentives for past customers
- Community sponsorships and Feeding the Future Project
- AI-driven communication and automated workflows